Since 2009,  it aims to promote the development of China’s own underwear brands and affirm the achievements made by those brands in the year. Encourage the innovation of existing brands and the birth of new brands, through the selection of excellent brands to establish industry benchmarks, guide the industry innovation and development, and then expand the social awareness and influence of Chinese lingerie brands.

The award ceremony invites hundreds of well-known lingerie brands and manufacturers, innovative enterprises, agents, retail stores and heavyweight guests, industry celebrities, a number of media to witness, will reflect the development of China’s lingerie industry with .  It’s the best platform at both domestically and internationally to understand the development of Chinese lingerieits high-end positioning and extensive influence!