Participating in SIUF Vietnam offers a golden opportunity to tap into the rapidly growing lingerie and homewear market in Southeast Asia. Key highlights include:
Access Vietnam’s Young,
Style-Conscious Consumer Base
Over 50% of Vietnam’s population is under 35. This generation is increasingly seeking quality, comfort, and fashion in intimate wear, creating strong demand for trendy lingerie, loungewear, and functional undergarments.
Be Present in One of the
World’s Top Garment Exporters
Vietnam ranks among the top 3 global garment exporters, with a robust supply chain and a skilled labor force—ideal for brands seeking reliable OEM/ODM partners.
Leverage Vietnam’s Growing
E-commerce and Retail Boom
Intimate apparel and loungewear are among the fastest-growing categories in Vietnam’s online and lifestyle retail space—presenting new channels for brand distribution.
Meet the Demand of a 100+ Million Population Market
With a population exceeding 100 million and rising disposable income, Vietnam presents vast opportunities for retail expansion, brand licensing, and local partnerships in the intimate apparel segment.
Reach Regional Buyers from ASEAN and Beyond
The event attracts sourcing professionals not only from Vietnam but also from Thailand, Cambodia, Indonesia, Malaysia, Korea, and China—turning your booth into a regional B2B gateway.
Capitalize on Demand for Private Label & Sustainable Sourcing
Retailers and brands in Asia and Europe are increasingly turning to Vietnam for private label production and sustainable, traceable supply chains. Exhibiting positions your business at the center of this shift.
Showcase in a Market Ready for Premium Segmentation
The Vietnamese middle class is expected to reach over 50% of the population by 2030, driving demand for high-quality, fashionable, and wellness-oriented intimate products.
Be Part of Vietnam’s First International Intimate Apparel Expo
As the first of its kind in the country, SIUF Vietnam offers first-mover advantage for companies looking to shape the conversation, trends, and partnerships in this emerging market.
Direct access
to buyers distributors, and potential partners.
Boost brand visibility
at a prestigious industry-focused event with international reach.
Leverage Vietnam's strength
as a leading manufacturing hub in the textile and garment industry.
Explore the latest trends
and innovations in lingerie and intimate apparel.
Engage in specialized activities
such as fashion shows, seminars, and B2B networking.